Renee Michaelson
Director of Global Marketing, Natural Alternatives International & Carnosyn Brands @Natural Alternatives International, Inc.
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WORK HISTORY
Director of Global Marketing, Natural Alternatives International & Carnosyn Brands @Natural Alternatives International, Inc.
Carlsbad, CA, US
Responsible for the strategic and tactical development, management, execution, and evaluation of B2B and B2C marketing efforts and expansion across company channels and markets, specifically branded nutraceutical ingredients and finished products within the healthy aging, wellness, and sports nutrition markets (CarnoSyn Brands), plus global corporate marketing efforts to support dietary supplement contract manufacturing (NAI & NAIE). Manage and allocate budgets to achieve high business return on robust marketing and media plans for products and services within each channel and market. Communicate marketing plans to key stakeholders and collaborate with channel VPs and company president/COO. Track and analyze KPIs to measure success, refine strategies, and report ROI. Lead cross-functional teams and provide thought leadership to drive B2B engagement, lead generation, and B2C sales via targeted initiatives: digital/print/email advertising, public relations, trade show/event marketing, sponsorships, video production, website and landing page development, social media, influencers, blogs, Amazon, Google Ads, and SEO/SEM.
EDUCATION
Central Connecticut State University
BA
SKILLS
ABOUT RENEE MICHAELSON
Visionary marketing leader with a creative passion for driving growth and brand innovation. Proven experience in the development and execution of comprehensive marketing strategies that align with business objectives, enhance market presence, and engage target audiences. Recognizes the importance of investing in research, education, and intellectual property. Skilled collaborator with cross-functional teams, delivering strategic solutions, and improving profitability.
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