Renee Palgutt McLemore
VP Marketing & Sales at Claremont Insurance Services
- Role
- VP Marketing & Sales at Claremont Insurance Services
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Renee Palgutt McLemore
Strategic marketing leader with extensive healthcare expertise in sectors including health insurance, pharmaceuticals, health systems and care delivery. Insightful and articulate leader who skilled in developing high performing teams. Adept at collaborating within cross-functional teams, and skilled at persuading executive decision-making to achieve results.
Experience
VP Marketing & Sales
Aug 2014 — Present · Concord, CA, US
Claremont Insurance Services is a leading General Agency serving employee benefits brokers and agents throughout Northern California. Claremont helps brokers grow. We provide market analysis, product education and a comprehensive portfolio of competitive health, dental and ancillary insurance plans. Our sales and service tools enable brokers to compete effectively at every stage of the sales process.• Manage all company marketing activities with an external agency in order to up-level the company brand image. Modernized marketing communications including new branding with original artwork, rebuilt website with enhanced functionality, launched weekly broker email newsletter and coordinated social media alongside targeted Pardot emails for new and existing customers. • Effectively create and execute multi-channel growth marketing campaigns to drive new customers and increase revenue. Align with carrier partners to drive sales with coordinated messaging and featured promotions. • Developed a new inside sales function; created and recruited customer-centric sales and service teams to improve customer-first orientation in an organization lacking in customer focus. Manage a team of nine sales and marketing personnel.• Successfully led the move from a paper-based, in-person sales and service organization to a virtual, cloud-based company in order to reduce office footprint, transition to remote-first workforce, and expand sales territories. Drove marketing technology stack enhancements to improve operations and customer-first orientation. Implemented Salesforce and Pardot for marketing and sales collaboration, implemented Box for HIPAA-compliant document sharing, and installed Sendoso for sales-driven gifting to support the sales process.
Education
University of California, Berkeley, Haas School of Business
MBA, Marketing
California Polytechnic State University-San Luis Obispo
BS, Business
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