Renee Hesseling
Senior Product Marketing Leader | GTM Strategy, Messaging & Positioning | AI, SaaS & CX Platforms | Driving Adoption & Revenue Growth
- Role
- Sr Product Marketing at Concentrix
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Renee Hesseling
Senior Product Marketing leader with 10+ years of experience translating complex SaaS platforms into clear, differentiated market stories that drive adoption and revenue growth.I specialize in positioning, messaging, and go-to-market strategy for data-driven and AI-powered products. My work sits at the intersection of product, sales, and marketing—helping teams launch successfully, sharpen differentiation, and accelerate pipeline.Key strengths:• Product positioning & messaging strategy• Go-to-market planning and product launches• Sales enablement and competitive differentiation• Customer insight and market intelligence• SaaS and AI-driven platformsI’m currently exploring opportunities where I can help organizations bring innovative products to market and translate technical capabilities into compelling customer value.
Experience
Sr Product Marketing
Apr 2021 — Present · Pittsburgh, PA, US
Lead go-to-market strategy for Generative AI and agentic personalization solution, generating $42M+ pipeline through vertical campaigns, differentiated messaging, and AWS co-marketing initiatives-Directed launch of new CCaaS platform, expanding SaaS footprint and accelerating adoption in enterprise accounts-Architected GTM planning framework aligning sales, product, and marketing, improving campaign execution by 30%-Strengthened brand credibility with analyst briefings (Forrester, NelsonHall, Everest) and thought leadership programs-Developed sales enablement toolkit (battlecards, pitch decks, videos, case studies) that improved win rates and shortened deal cycles.
Education
Central Michigan University
Bachelor of Science (BS), Natural Resources/Conservation, General
1993 — 1996
University of Michigan-Flint
Masters of Business Administration (MBA), Business Administration and Management, Marketing
2000 — 2002
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media
- Product Marketing
- Marketing Research
- Cross-Functional Coordination
- Entrepreneurship
- Strategic Planning
- Marketing Communications
- Marketing
- Lean Manufacturing
- Microsoft Office
- Sales
- Strategy
- Negotiation
- Market Analysis
- Competitive Analysis
- Small Business
- Business Development
- Digital Marketing
- Product Development
- Needs Analysis
- Product Differentiation
- Public Speaking
- Product Management
- Business Strategy
- Leadership
- Facilitation
- Pricing Strategy
- Customer Service
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