Renée Girard

About Renée Girard

I have over 14 years of experience leading SEO strategy across agency and in-house roles, specializing in enterprise SEO operations, technical SEO, and programmatic SEO (pSEO). I build scalable strategies that drive traffic, visibility, conversion, and user experience.As an SEO leader and Product Owner, I work at the intersection of product, engineering, content, and data science, blending data, intuition, humor, and a growth mindset to deliver business outcomes and sustainable growth.At Crate & Barrel Holdings, I directed SEO for a $3B omnichannel retailer, expanding the team 4x and transforming it into a digital Center of Excellence. I built a 3-year enterprise SEO product roadmap integrating automation and generative AI, designed a scalable faceted navigation framework that launched 5K+ category pages and generated $5M in incremental revenue, and established SEO as a core product function.At Whitepages, one of the most visited sites in the U.S, I lead SEO across multiple engineering teams, managing a 5B page portfolio. I exceeded visibility and traffic goals by over 100% in my first year, turned declining traffic into strong growth within months, and successfully recovered from multiple Google Core Algorithm Updates, emerging as the only winner in our competitive set.I believe visibility is power and that underrepresented voices must shape the future of search. I volunteer teaching SEO to help make that future possible. I\'m the Programming Director at MKE DMC, Milwaukee\'s nonprofit, in-person digital marketing community with free membership. I\'ve also been both mentee and mentor with Women in Tech SEO.Speaker Highlights:MKE DMC (20••••26) — Future of WorkLatino AI Summit (2026) – AI Search VisibilitySocialSurge (2025) – Women in SEO LeadershipMKE DMC (2024) – State of SearchBrightedge (2022) – Holiday SEOPage One Power (2021) – eCommerce SEOBotify Crawl2Convert (20••••21) – Enterprise SEOShine Showcase (2021) – Navigating Boys\' ClubsPubcon Austin and Fort Lauderdale (2018) – Technical SEO and AuditsBased in Milwaukee, where the beer is cold, the cheese curds are squeaky, and the digital marketing community meets IRL monthly at MKE DMC.

Experience

1. Director of Seo

   Whitepages

   Feb 2024 — Present · Seattle, WA, US

   Head of SEO and primary Product Owner for Whitepages’ portfolio of people and property search websites (5B+ pages). Create a vision and strategy for enterprise SEO at scale and develop go-to-market growth initiatives to optimize traffic and conversion for all names, phone numbers, and addresses in the United

Education

• Lubar College of Business

  Business Administration, Marketing, International Business

  2008 — 2011

Skills

• Sem
• Google Analytics
• Google Adwords
• Google Webmaster Tools
• Keyword Research
• Link Building
• Spanish
• Social Media Marketing
• SEO
• E-Commerce
• Analytics
• Competitive Analysis
• Integrated Marketing
• Crm
• Interactive Marketing
• Woodworking
• Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (Sem)