Renee Daly
Vice President, Brand Strategy @Rw Jones Agency
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WORK HISTORY
Vice President, Brand Strategy @Rw Jones Agency
EDUCATION
James Madison University
Bachelor of Arts - BA, Communication and Media Studies
SKILLS
ABOUT RENEE DALY
15+ years leading brand and marketing efforts in higher education. Passionate about transforming data into meaningful insights that build and shape brands as inspired (and inspiring) as the people behind them, I love helping people turn powerful ideas into something that feels more tangible, more relatable, and more ownable to their audiences. Experience includes: •Leading client and internal teams through large-scale integrated projects to ensure research, strategy, creative, and digital solutions address marketing/business objectives. •Designing and executing rigorous research studies to discern market position, identify differentiation points, understand key drivers to associate, and inform strategic ideas. •Identifying narrative and emotional connections in disparate data points to develop compelling, motivating, and integrated brand strategies. •Presenting findings, insights, recommendations, and relevant industry knowledge in a clear, engaging way with a focus on always reinforcing the \"so what.\" •Driving new business and agency growth by nurturing relationships with prospective clients, authoring clear and compelling proposals, and participating in pitch presentations.
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