Renee McMullen
President CEO @Mtm Business Consulting
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WORK HISTORY
President CEO @Mtm Business Consulting
Laurel, MD, US
Consult with clients to design creative and effective marketing strategies, special events, and branding initiatives customized to achieve their unique business goals. Manage full-cycle marketing projects from concept to budget, strategy, and timeline, to vendor management and tactical execution. Liaise with clients to report on project progress, resolve challenges, and ensure expectations are exceeded.• Launched over 12 new businesses brands, increasing awareness and client acquisition with consistent messaging and creative content. Designed and implemented strategic marketing plans, development of timelines and budgets, and skillfully executed tactics. • Raised $224,500 in new event sponsorships for a non-profit organization. Developed marketing collateral for the successful campaign, contacted previous and prospective sponsors, and followed-up to secure financial commitment and process agreements.• Executed 20 successful events for an education client to commemorate student milestones during an 8 year collaboration. Met tight deadlines, managed multiple vendors, and achieved 95% budget adherence with multiple events achieving attendance over 6,500.• Planned and executed a complex exposition event project within 5 months, accomplishing 70% of attendance goal and 100% adherence to the event-day timeline. Developed strategy, communicated with stakeholders, met deadlines, and revolved issues as they arose.
EDUCATION
Hampton University
Bachelor of Science, Computer Science
Purcell Marian High School
High School DIploma, College Prepatory Program
SKILLS
ABOUT RENEE MCMULLEN
At the intersection of technology, creativity, and communications you have me and my Marketing, Events, and Business Development support expertise! Areas of Expertise:Marketing CommunicationsBrand Management Event ManagementProject/Program Management Strategic Planning Digital MarketingProduct/Service Launch Sales SupportPromotional Campaigns Presentations & Training My Bio:Renee McMullen is a dynamic marketing professional with more than 25 years’ experience in marketing and event management, project management and training. Most recently she has worked as a consultant to small businesses, nonprofit organizations, and individuals providing a full spectrum of marketing and event management services. Through the development of consistent and impactful marketing, branding and communications, Renee helps firms determine and articulate who they are and what they want to say to their clients and prospects, and how to deliver their message in the most compelling and persuasive ways. Renee ensures the efficient operation of a business’s marketing function by leading clients through critical marketing and communications development processes, and by skillfully leveraging technology. Detailed-oriented and organized, Renee manages the logistics, communications, and budget, helping small businesses put their best foot forward. A significant extension of Renee’s marketing support is the development, planning and execution of special events. Spending decades as an event manager, which capitalizes on her social nature and impeccable organizational skills, Renee has planned and executed meetings, conferences, and events ranging in size from intimate Board retreats for 30 to expositions with 3,500 attendees. Satisfied clients speak of her professionalism, “can-do attitude” and ability to deliver results. One grateful client noted that Renee “made my life easier from the moment I contacted her. I told her what I wanted to do, the size of the affair and my very tight budget. She made it happen and within my budget without looking like I was on a budget.”Renee passionately pursues excellence in everything she does. She values respect, integrity, faith and effectiveness, and maintains an extraordinary commitment to customer service and exceeding expectations, whether working with a small organization or a Fortune 500 company.
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