Renee Elsner
National Account Executive @Keurig Dr Pepper Inc.
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WORK HISTORY
National Account Executive @Keurig Dr Pepper Inc.
Burlington, MA, US
Lead strategic management of KDP\'s Warehouse Direct portfolio for Wakefern and Weis, including negotiating annual contracts across all WD categories, ensuring advantageous terms for all stakeholders• Develop and execute comprehensive, customized sales strategies for Wakefern and Weis, analyzing trends and customer data to identify growth opportunities and implement targeted solutions• Continuously monitor account performance, KPIs, and market conditions, making adjustments and optimizations to achieve AOP targets• Spearhead ongoing promotional planning and execution in alignment with Wakefern’s timeline and budget• Work with Omni team to develop and implement marketing programs that support brand building and volume growth• Communicate promotional and marketing plans to broker retail teams to ensure in-store execution across 450+ stores • Sell in new item innovation annually and secure ideal product placement on POG• Manage Wakefern private label coffee business in conjunction with O/L product, partnering with buyers to execute contract parameters and drive volume and dollar sales• Partner with cross-functional teams (Revenue Growth Management, Category Management, Commercial, Marketing) and manage broker relationship to ensure alignment on strategic initiatives and successful execution of business plans• Achieved Winner’s Circle, Top Sales Award for Outstanding Performance, in 2023
EDUCATION
University of Florida - Warrington College of Business
Bachelor of Science in Business Administration (BSBA), Marketing
ABOUT RENEE ELSNER
Proven Sales Executive with over 18 years of experience in sales and direct-report management across major food and beverage companies, including Keurig Dr Pepper, PepsiCo, Nestle, and Quaker Oats. Skilled in strategic account management, trade promotion optimization, and cross-functional team leadership, with a strong track record of exceeding sales targets and developing profitable customer partnerships.
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