Delia

About Delia

Great marketing sits at the intersection of strategy, storytelling, and measurable impact, and that’s where I do my best work! I’m a marketing leader with deep experience in financial services and B2B/B2C, known for building integrated campaigns and brand strategies that drive engagement, strengthen positioning, and deliver business results. I’ve spent my career translating complex products into clear, compelling narratives that resonate with customers and scale across channels. I bring a unique blend of brand strategy, demand generation, and partner marketing, with a track record of leading high-impact initiatives from concept through execution. From developing global naming and tone of voice frameworks to launching complex multi-channel campaigns and content programs, I focus on creating marketing that is creative, cohesive and performance-driven. Some highlights of my work: Drove 75%+ growth in campaign impressions YoY, exceeding goals by 65% Led lifecycle and engagement campaigns reaching 700K+ customers, outperforming benchmarks Delivered 20M+ impressions through integrated social and partnership campaigns Trained and influenced 100+ marketers and 30+ agency partners to drive brand consistency at scale Managed $1M+ marketing budgets and led cross-functional initiatives across product, creative, analytics, and compliance I’m known for being a collaborative, hands-on leader who can align stakeholders, navigate complex organizations, and bring clarity to ambiguity. Whether I’m shaping go-to-market strategy or executing campaign details, I’m focused on driving growth, improving the customer experience, and elevating brand impact. Core areas of expertise: Integrated Campaigns • Demand Generation • Brand Strategy & Messaging • Partner Marketing • B2B & Financial Services Marketing • Lifecycle Marketing • Cross-Functional Leadership • Data-Driven Optimization

Experience

1. B2b Content Manager

   Swell Partners

   Aug 2025 — Present · NY, US

   I lead B2B content initiatives that bring complex financial services offerings to life through clear, engaging storytelling.• Own end-to-end delivery of content programs, aligning with business priorities and engagement goals • Translate strategy into high-impact digital and video content across channels • Partner closely with creative teams to ensure consistency, speed, and quality • Mentor and inspire junior talent

Education

• Saint Peter's University

  Bachelor's degree, Sociology

  1998 — 2002

Skills

• Digital Marketing
• Marketing Communications
• Analytics
• Marketing
• Business Strategy
• Online Advertising
• Email Marketing
• Relationship Management
• Data Analysis
• Marketing Strategy
• Online Marketing
• Segmentation
• Public Speaking
• Credit Cards
• Financial Services
• Analysis