René Carpenter

About René Carpenter

Communication and content marketing is a gateway. It builds connections, engages clients,…

Experience

1. Director of Marketing

   Ulliance, Inc

   Jun 2017 — Present

   Ulliance offers human resource management from one expert, reliable source, with a focus on positive behavioral change. We’ve assembled a comprehensive range of flexible services that keep your employees emotionally and physically healthy. As the Director of Marketing at Ulliance, I am responsible for developing, updating and executing the company’s overall strategic marketing plan. Other key focus areas include; organizing, directing and implementing the company\'s brand strategy to target existing and new markets, overall brand enhancement and awareness— including tracking touch point successes to increase the overall growth of the company as a whole. And of course, since we are in the business of helping people—Enhancing People. Improving Business. I strategically capture across all lines: Social Media Inbound & Outbound Marketing Billboards Print Ads Web Ads TV Radio Seminars Annual Meetings PR Video Overseeing all the tools: Corporate Brand Website Copy & Management Campaigns Marketing Plans Emerging Market Trends And let’s not forget my geekiness: Twitter LinkedIn Facebook HubSpot/Content Marketing

Education

• Eastern Michigan University

  Marketing

• College for Creative Studies

  Graphic Design

  2004 — 2006

Skills

• Corporate Identity
• Customer Relations
• Video
• Media Planning
• Employee Benefits
• Direct Mail
• Social Media
• Wellness
• Market Planning
• Blogging
• Marketing
• Event Management
• Event Planning
• Website Development
• Brand Awareness
• Internal Communications
• Adobe Creative Suite
• Web Design
• Corporate Branding
• Brand Development
• Advertising
• Online Marketing
• B2b
• Integrated Marketing
• Writing
• Marketing Communications
• Public Relations
• Press Releases
• Professional Liability
• Trade Shows
• Content Strategy
• Insurance
• Copywriting
• Promotions
• B2b Marketing
• Management
• Direct Marketing
• Marketing Strategy
• Sales
• Email Marketing