Rivera

About Rivera

Managing Director of Sales, Service Corporation International (SCI)| Houston, TXRene Rivera is an innovative sales leader and cultural strategist with more than two decades of experience driving revenue, talent development, and customer experience in the death-care industry. As Managing Director of Sales for SCI—the largest funeral, cremation, and cemetery provider in North America—Rene leads a multi-layered organization of Sales Directors, Market Sales Managers, and frontline Counselors that has topped company-wide performance charts for over ten consecutive years.P&L & Growth Responsibility: Oversees nine-figure preneed and at-need revenue across 200+ Hispanic-focused locations, growing the division at 8-10 % CAGR while maintaining industry-leading customer satisfaction.People-First, Data-Smart: Combines high-coaching leadership with analytics to elevate productivity, shrink ramp-up time for new hires, and keep voluntary turnover well below the sector average.Cultural Market Architect: Founded SCI’s three-pillar “Activity, Talent, Development” framework—now rolled out enterprise-wide—to deepen engagement with families.Strategic Innovator: Known for converting personal “shortfalls” into teachable moments that spark process redesign; recent wins include digitizing lead flow, launching bilingual e-commerce funnels, and doubling cross-sell on cremation memorialization.Values-Driven: I lead with faith, integrity, and a deep respect for culture—especially when serving families in the Hispanic community. I believe in leading from the front, using vulnerability as a strength to inspire growth, and always putting service before status. My purpose is rooted in honoring families, developing people, and building a legacy reflecting God\'s values at home and in the field.

Experience

1. Managing Director

   Service Corporation International

   Oct 1997 — Present

   Oversee sales for the Hispana Division, which includes Puerto Rico, Miami, Texas, Tucson, South California.

Education

• Harvard Business School Executive Education

  Aligning Strategy and Sales, Business

  2015 — 2015

• Rice University

  Artificial Intelligence

• Rice Business

  Graduate Leadership Certificate, Business

  2018 — 2019

Skills

• Account Management
• Event Planning
• Cold Calling
• Sales
• Public Speaking
• Coaching
• Marketing
• Sales Management
• Sales Process
• Team Building
• Direct Sales
• Recruiting
• Leadership
• Customer Service
• B2b
• Small Business
• Team Leadership
• Training
• New Business Development
• Selling
• Strategic Planning