Renato de Paula

About Renato de Paula

As Executive Director, Global Lead for Hill’s Pet Nutrition at WPPCP, bring extensive…

Experience

1. Executive Director, Global Category Lead

   WPP

   Jun 2023 — Present · NY, US

   Lead Coca-Cola’s Global Nutrition and Emerging Categories at WPP, driving creative, media, and commerce transformation across 9 regions and 50+ markets.Spearhead cross-agency collaboration, ensuring seamless execution of data-driven marketing solutions that optimize performance at scale. Partner directly with C-suite executives and global stakeholders to align marketing investments with business objectives, maximizing measurable ROI and growth. Integrate media, creativity, and commerce, leveraging cutting-edge AdTech, analytics, and omnichannel strategies to enhance brand impact.

Education

• ESPM Escola Superior de Propaganda e Marketing

  Master of Science - MS, Marketing

• Faculdade Cásper Líbero

  Bachelor's degree, Advertising and Marketing Communications

Skills

• Social Media Measurement
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Marketing
• Google Analytics
• Media Planning
• Digital Media
• Web Marketing
• Advertising
• Ppc
• Market Planning
• Creative Strategy
• Leadership
• Strategy
• E-Commerce
• Online Advertising
• Market Research
• Mobile Marketing
• SEO
• Brand Development
• Digital Marketing
• Relationship Marketing
• Mobile Advertising
• Brand Management
• Content Strategy
• Marketing Strategy
• Crm
• B2b
• Direct Marketing
• Interactive Advertising
• Customer Insight
• Brand Architecture
• Team Management
• B2b Marketing
• Online Marketing
• Creative Direction
• Social Media
• Outdoor Advertising