Renata Szabo

Director, Content Analytics & Distribution Strategy @Sony Pictures Entertainment

Lead complex deal and competitive analysis including statistical testing, pattern recognition and predictive modeling to provide data insights that help drive business decisions; present findings to senior leadership - Create models for pricing and performance analysis using data science techniques and machine learning models, to provide recommendations on the content that should be licensed on local and global SVOD/AVOD platforms (220 clients) and linear networks (450 clients)- Enhance TV Series greenlight and ultimates model by incorporating additional metrics and recommending titles to be used as comps in order to make more informed decisions - Build insightful Tableau dashboards providing advanced visualization and customizations that enable rapid business decision making; developed a dashboard tracking TV Series and M.O.W. ultimates that generates the highest engagement across all active sales tools (~8500 views per year)- Manage three direct reports and lead the rest of the analytics team to ensure deadlines are met and tools/analyses align with the company’s priorities and initiatives - Collaborate with IT team to improve data quality, streamline and integrate data sources; manage and ingest SVOD/AVOD reports reported by customers worldwide - Closely collaborate with the Sales, Finance, Marketing and Research teams to monitor industry trends and identify new ways of applying data analysis that can help guide business strategies