Renata Kelecom
Digital Demand Generation Strategist @Tag
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WORK HISTORY
Digital Demand Generation Strategist @Tag
Toronto, ON, CA
Lead digital growth and demand generation initiatives focused on content-led, SEO-driven, and lifecycle programs, supporting both acquisition and engagement goals.Partner closely with cross-functional teams (strategy, social, content, analytics, and creative) to translate business objectives into scalable marketing programs.Own performance optimization across the funnel, using data and insights to inform content strategy, channel mix, and ongoing improvements.
EDUCATION
FGV - Fundação Getulio Vargas
Certificate, Agile Project Management Methods
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor of Business Administration - BBA, Business Administration and Management, General
George Brown Polytechnic
Diploma, Business Marketing
ABOUT RENATA KELECOM
I’m a growth and demand marketing lead with 8+ years of experience building full-funnel B2B and B2C marketing programs that drive awareness, engagement, and revenue — ideally all three at the same time.My strongest expertise sits at the intersection of growth strategy, demand generation, and lifecycle marketing. I’ve owned and scaled integrated programs across content, SEO, digital channels, CRM, and automation, connecting brand storytelling with measurable performance across the entire customer journey.Over the years, I’ve led global and regional initiatives in telecom, consumer packaged goods (CPG), professional services, and B2B events, adapting quickly to different markets, audiences, and business models. I’m especially effective at turning strategy into execution: launching multi-channel campaigns, optimizing conversion across the funnel, and building lifecycle programs that move prospects from first touch to long-term value.I work closely with sales, product, analytics, and creative teams to align growth goals with real-world execution — not marketing in isolation, but marketing that actually supports revenue teams and customers. Data guides my decisions, but I care just as much about clarity, usability, and the human experience behind every touchpoint.I’m most energized by roles where I can own outcomes, improve how the funnel works end to end, and help teams grow smarter — not just louder. If marketing resonates with customers and performs in the dashboard, that’s the sweet spot.
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