Renata Grodetzky
Customer Insights and Data Analytics Senior Manager @Journeys
Signup · Get unlimited contacts
WORK HISTORY
Customer Insights and Data Analytics Senior Manager @Journeys
Nashville, TN, US
Established and led a proficient Marketing Analytics team, overseeing the expansion of the Ecommerce Analyst’s role and responsibilities. Analyzing trends and behavior across marketing initiatives, collaborating with Retail and Digital Marketing teams for comprehensive measurement. Developing and delivering reports and dashboards to effectively convey insights, while serving as a liaison to the IT department and third-party vendors for technical/data support. Creating streamlined reporting and dashboards that integrate data from diverse sources (Salesforce, Google, Meta, TikTok, etc.), for comprehensive performance evaluation. Regularly delivering reports and analyses on marketing trends and campaign performance to senior stakeholders. Identifying optimization opportunities across multiple channels and supporting digital agency relationships to drive campaign success. Acting as a service provider to various departments, ensuring data-driven decision-making. Implementing and managing Google Analytics and Google Tag Manager for website tracking and optimization. Leveraging machine learning models to tailor audiences for the Digital Marketing team. Actively participating in customer insights projects, blending qualitative and quantitative methods to refine customer journeys and enhance experience. Collaborating closely with cross-functional teams to improve customer acquisition, retention, and engagement strategies by leveraging data-driven insights. Effectively communicating complex data concepts and insights across all levels of the organization.
EDUCATION
Pontifícia Universidade Católica do Rio de Janeiro
Graduate, Interface Ergodesign and Usability
Vanderbilt University
Data Analytics
Centro Universitário da Cidade
Undergraduate, Information Technology
ABOUT RENATA GRODETZKY
Dynamic, detail-oriented, multilingual professional with experience managing complex projects that meet demanding time restraints and exceed client expectations. Demonstrated ability to define and map project scope, specifications, timelines, resources and budget requirements, with a verifiable track record of managing many projects at once while working within strict deadlines and maintaining professionalism. Skilled in providing effective leadership in fast-paced, deadline-driven environments, with outstanding oral and written presentation and communication skills. Promoted to positions of increasing authority and responsibility because of strong leadership skills, teamwork, customer service and overall performance.You can reach me at r•••••••@gmail.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.