Renata Garipova
Art Director @Yandex Market
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WORK HISTORY
Art Director @Yandex Market
Moscow, RU
Developed consistent brand guidelines including: logo, typography, colour palette, photography, OOH/DOOH layouts, digital banners, materials and offline • Launched four OOH/DOOH campaigns for mass market and premium fashion segments within three months• Established a consistent process of photo and video production for SMM: from a creative treatment to production and post-production• Leading the conceptual development of visual projects across multiple platforms, ensuring that all deliverables meet high standards of quality and creativity• Leading a team of in house and freelance designers, providing constructive feedback to guide the creative process• Working across multiple directions including graphic design, events, packaging, advertising, special projects• Presenting ideas clearly, defending creative decisions • Supervising production processes, directing photo and video shoots with a hands-on approach to ensure the realization of the creative concepts• Staying abreast of industry trends, bringing fresh ideas and innovative solutions to creative challenges
EDUCATION
British Higher School of Art and Design
Bachelor of Arts, BA Photography
Istituto Europeo di Design
Master's degree, Brand Management
ABOUT RENATA GARIPOVA
Art Director, Creative Designer, and Photographer with 7+ years of experience in fashion…
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