Renata C.
Senior Channel Marketing Manager
- Role
- Senior Channel Marketing Manager at Coleto Brands
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Renata C.
Single and Multifamily account management strategist. Responsible for creating and managing key business development initiatives focused on helping Progress Lighting gain traction and incremental share with single family home builders and multifamily developers.
Experience
Senior Channel Marketing Manager
Mar 2023 — Present
Channel Marketing Manager | Business Development & Product Strategy As a Channel Marketing Manager, I drive market share growth and strategic partnerships with the nation’s top home builders and multifamily developers, specializing in residential lighting solutions. My expertise spans channel marketing, business development, and curated product strategy, ensuring sustained revenue growth, optimized product positioning, and a competitive edge in the lighting industry.Areas of Expertise:Channel Marketing – develop and implement targeted marketing strategies that optimize product positioning and accelerate market share growth in the residential lighting industry.Gap Analysis & SKU Rationalization – identify product gaps, optimize SKUs, and streamline lighting offering tailored to customers\' needs, consumer preferences, and market demand to maximize profitability.Design & Industry Trends – analyze emerging trends in residential lighting, interior design, and home décor to ensure that product offerings, marketing strategies, and go-to-market initiatives remain innovative, competitive, and aligned with evolving industry standards. Market Share Assessment – Conduct comprehensive analysis of the top builders’ market share, evaluating competitor positioning and market dynamics to identify gaps, growth opportunities, and strategic advantages that strengthen brand presence, optimize product offerings, and drive competitive differentiation.Trade Show Strategy – lead end-to-end trade show management, ensuring a strong brand presence, optimized booth experiences, and strategic networking opportunities that drive lead generation and business growth.National Sales Meetings – orchestrate medium to large-scale national sales meetings, overseeing agenda development, speaker coordination, content creation, and logistics, ensuring alignment, engagement, and success for internal teams and key stakeholders.
Education
Anderson University (SC)
Master of Business Administration - MBA, Business Administration, Management and Operations
2018 — 2020
Schoolcraft College
Associates, Marketing Management
2002 — 2007
University of South Carolina Upstate
Bachelor of Science, Management
2009 — 2012
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