Renata Almeida

Assistant Brand Manager @The Scotts Miracle-Gro Company

Toronto, ON, CA

Supported Brand Managers in strategic development and execution of annual marketing plans, ensuring alignment with overarching brand goals· Played a key role in product development and project management for new portfolio products, including packaging design, advertising campaigns, and promotional materials· Analyzed business performance to evaluate strategy effectiveness and ensure objectives were met· Built clear communication internally (cross-functionally) and with all agency partners that give focused direction to develop programs that build equity and deliver results· Developed and maintain clear communication channels across internal cross-functional teams and agency partners, providing focused direction to ensure packaging design and programs aligned with Brand goals · Collaborated with Brand Managers to identify and act on Canadian market trends, contributing to portfolio expansion and targeted strategic initiatives

COPPEAD UFRJ

Master of Science in Business Administration (M.B.A.)*

Seneca Polytechnic

Post Graduate

Universidade Federal do Rio de Janeiro

Bachelor degree

University of South Carolina

Exchange Program (one semester)