Rena Shifren
Owner @Prosense Consumer Research Center
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WORK HISTORY
Owner @Prosense Consumer Research Center
Tucson, AZ, US
ProSense Consumer Research Center provides top-quality service to companies in the areas of sensory evaluation and consumer behavior research. With vast experience in the areas of foods/beverages, laundry care, household cleaners, environmental/social responsibility, and others, ProSense uses the most efficient techniques and methodologies (both quantitative and qualitative) to help your company better understand consumer perceptions and strengthen the bond between your products/services and your consumers.
EDUCATION
University of Florida
Master of Science, Food Science and Human Nutrition
University of Florida
Bachelor of Science, Food Science and Human Nutrition
University of Arizona
PhD, Consumer Science
SKILLS
ABOUT RENA SHIFREN
Understanding consumers is rarely easy but having a road map to navigate the complicated world of consumer insights can make the journey more fun and profitable. Negotiating the twists and turns of the consumer mind is daunting for anyone creating new products or changing existing ones but with the right guidance, the road ahead becomes more comfortable and even reassuring. One of my greatest enjoyments is unraveling the complex web of consumer preferences, attitudes, and behaviors and translating those insights to practical, powerful, and profitable solutions for companies - this is the very premise upon which ProSense Consumer Research Center was founded. With more than 17 years of experience and advanced study in food/sensory, and consumer sciences and social psychology, ProSense can creatively develop or adapt numerous quantitative and qualitative techniques in-house to decode the consumer experience specific to your product and provide strong business solutions. For more information, email me at r••••••••@prosensecrc.com Specialties: • Sensory Evaluation: basic research and preference testing, descriptive analysis, discrimination testing • Methods/Techniques: quantitative and qualitative, including CLT, IHUT, survey research, experimental design, focus groups, in-depth interviews, ethnography, unobtrusive/observational research • Project Involvement: all stages, from ideation/early concept testing through final product validation and maintenance • Research Experience: Food/beverages, FMCG/CPG, laundry care, insecticides, utilities, environmental sustainability, local food consumption, shared social responsibility • Additional Services: Project design, management and execution, questionnaire design, statistical analysis, consumer behavior insights, reporting and analysis • Location: general consumers, accessible Hispanic/Latino and Baby Boomer populations
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