Rena Meadows
Enterprise Strategy Leader | Commercial Operations, Partnerships & GTM | Scaling Data & SaaS Platforms | Life Sciences
- Role
- Senior Director, Strategic Partnerships at IQVIA
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Rena Meadows
Strategy and operations leader driving growth through commercial strategy, GTM transformation, and global SaaS partnerships in life sciences. Most recently defined and launched IQVIA’s clinical-to-commercial enterprise partnership with Veeva, aligning employees globally and establishing a scalable blueprint for SaaS and data alliances while also serving as Global Partnership Lead for the Salesforce alliance. Previously served as a strategic partner to the Chief Commercial Officer for a $1B+ P&L, owning enterprise-wide transformation, financial planning, and commercial strategy across the business. Operating at the intersection of executive leadership, product, and commercial teams to define and scale strategy. Known for bringing structure to ambiguity and translating complex priorities into scalable execution that drives measurable growth.
Experience
Senior Director, Strategic Partnerships
Jun 2025 — Present
Defined and launched IQVIA’s enterprise clinical-to-commercial partnership with Veeva, spanning clinical through commercial business units and establishing an enterprise blueprint for SaaS and data alliances. Also served as Global Partnership Lead for the Salesforce alliance.Aligned employees through a confidential enterprise change program and operationalized the full partnership model across GTM strategy, co-sell execution, and revenue governance to drive commercial growth across global markets and enterprise accounts.
Education
Indiana University School of Medicine
Doctor of Philosophy (Ph.D.), Medical Neuroscience
Youngstown State University
Bachelor of Science (BS), Combined Sciences
Youngstown State University
Master of Science (M.S.), Biology
Skills
- Leadership
- Experimental Design
- In Vitro
- Scientific Writing
- Cell Culture
- Data Analysis
- Clinical Study Design
- Chemistry
- Clinical Research
- Client Liaison
- Animal Models
- Pcr
- Fundraising
- Molecular Biology
- Clinial Trials
- Project Management
- Neuroscience
- Teaching
- Medical Research
- Event Planning
- Scientific Communications
- Life Sciences
- Physiology
- Research
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