Rena B.
Senior Director of Product Management @Circana | Consumer Insights | Product Marketing | Data Strategy | Data Product | Analytics Products
- Role
- Senior Director, Product - Entertainment (Toys, Juvenile, Media) at Circana
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Rena B.
Strategic and creative problem solver. Data analytics executive with a diverse background…
Experience
Senior Director, Product - Entertainment (Toys, Juvenile, Media)
Jan 2022 — Present · NY, US
Drive the strategy and vision for a suite of syndicated retail tracking, alternative data, and buyer behavior products sourced from consumer receipt data.• Manage a team of product managers and partner with commercial and technical stakeholders to translate product needs into technical requirements.• Oversee $35M+ of business with double digit annual revenue growth.• Define and launch new products, features, and capabilities, including technology development and market launch activities.• Prioritize projects based on end-user pain points, growth potential, and the ability to generate strategic value.• Collaborate with senior stakeholders to manage the roadmap from discovery to execution.• Develop and manage budgets and collaborate with team members to implement strategic account plans.• Work with clients from largest brands and retailers in general merchandise to understand what information they need to drive strategic business decisions and utilize this information to inform the product roadmap.• Consult with commercial teams to develop solutions for global brands and retail clients that translate into measurable impacts on their business.• Collaborate with cross-functional leadership to drive priorities and ensure business objectives are met.Skills: Data Analytics · Product Launch · P&L Management · Go-to-Market Strategy · Roadmap Development · People Management · Cross-functional Team Leadership · Consumer Insights · Alternative Data · SVOD
Education
New York University
Master of Arts - MA
2008 — 2009
New York University
B.A.
2001 — 2005
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