Rena Wilson Fox

Experience

1. Director of Marketing

   WellSpan Health

   Jun 2023 — Present

   Dedicated health care marketing professional with a proven track record of designing and implementing physician marketing strategies that drive engagement and referrals. My approach includes:Development of a physician marketing strategy that includes Macroscope.WellSpan.org, a WellSpan branded unique print publication, and Doximity for specialty service lines, including Neurosciences, Heart & Vascular, Cancer, Orthopedics, and Precision Medicine, ensuring alignment with the health system’s business strategy.Leading discussions with hospital and clinical leadership to understand business goals and competitive positioning, ensuring that marketing priorities, strategies, tactics, and resources are appropriately aligned.Analyzing strategic planning data, proprietary, and syndicated marketing research to identify key market dynamics, trends, and competition, which inform and enhance marketing strategies.Developing and implementing integrated strategic marketing plans that support growth for specialty service lines and programs, utilizing a full spectrum of traditional and digital communications channels.Continuously refining marketing strategies and improving campaign effectiveness by analyzing data and key performance indicators, incorporating learnings and trends to optimize results.Leading and supporting the marketing team in developing and improving collaboration, fostering a collaborative environment that drives optimal processes and performance levels.

Education

• Palmyra High School

  High School

  1981 — 1984

• Texas Tech University

  Art

  1984 — 1986

• Penn State University

  Masters, Community Psychology

  1993 — 1997

• Southern Methodist University

  BA, Advertising

  1986 — 1990