Rena Amer
Senior Manager, Patient Experience @Novo Nordisk
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WORK HISTORY
Senior Manager, Patient Experience @Novo Nordisk
I\'m happy to share that I\'ve been promoted to Senior Manager, Patient Experience. I look forward to continuing to provide patients with meaningful experiences that matter.I am very grateful for the opportunity and lucky to work with a talented team!#patientexperience #grateful
EDUCATION
Ryerson University
B.A.A, Radio and Television Arts
National Institute of Broadcasting
Diploma, Applied Journalism and TV Production
ABOUT RENA AMER
A strategic thinker and collaborative communicator, I have honed my skills over the years to become a driving force behind successful marketing campaigns and global marketing tactics that not only capture attention, but also drive tangible results, KPIs, ROI and OKRs. In today\'s dynamic and ever-evolving business landscape, I bring a solid foundation in digital marketing principles and a proven track record while managing budgets, relationships with Brand Leads, IT, Campaign Operations, Reporting and external agencies to define the user experience, campaign inputs and outputs and vendor integration requirements. All essential elements in being patient and customer centric. A background in broadcast journalism and television production. Reported on current events in the city of Toronto and produced a weekly news show. Conducted research for stories, setup interviews, interviewed guests in various fields and edited news show to prepare for airing live and recorded productions. Successes include:~ Delivered $3.6M+ in cost savings by bringing previously outsourced technology capability in-house at Novo Nordisk.~ Increased HCP CTRs and registrations for Market Development KOL Sustain webinars 43% on Obesity brand for Novo Nordisk.~ Worked on diabetes brand launch and developed branded and unbranded support materials; launched new CRM campaign for HCP and Patients that resulted in 65% increase in engagement and brand registrations for support programs.~ Both a strategic and tactical thinker with strong leadership and communication skills that help me identify opportunities, analyze and optimize product performance across various stages of launch and throughout the drug lifecycle.~ Achieved 41% over-delivery on generating traffic to a site launch through a targeted marketing campaign.~ Secured a sponsorship deal for a Philadelphia based sports team and an International shipping company that raised awareness for re-introducing the Canadian brand into the U.S.~ Wrote a fiction novel for the purpose of publishing through a U.K. publishing company. Expertise includes: Omnichannel Marketing | CPG | TV Ad Production | Budget Management | Strategy, Concept & Content Development | Digital Campaign Delivery | Direct Mail Marketing | AB Planning | Building Strategic Alliances | Revenue Generation | MLR for FDA submissions
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