Remya Ravindranath

Senior Manager Partnerships & New Product Development - Affluent Business @Axis Bank

Mumbai, IN

Customer Experience and Digital Transformation• Led end-to-end revamp of 3 critical digital banking NRI journeys, aimed at reducing rejection rates Used Design Thinking and UI/UX principles to conduct gap analysis and competitor benchmarking to redesign best-in-class journey Defined user stories and acceptance criteria to ensure alignment with user needs Conducted UAT and CUG testing, and deployed new workflows across digital platforms Achieved a reduction in rejection rates from 35% to 15% indicating improved process efficiency and customer satisfaction • Analysed branch-level performance data using Tableau to uncover service gaps and developed a customized training program for branches, contributing to an 8-point NPS increase Strategic Partnerships and Product Development • Forged strategic wealth and cross-referral partnerships with foreign banks and fintechs across the US, Singapore, Middle East, and Canada, unlocking a potential revenue gain of ₹ 500 crore and expanding market reach Pitched detailed business plans, secured NDAs, and aligned on joint goals Reviewed and finalized MOUs with local legal counsels to ensure regulatory compliance with country specific data privacy regulations of partner Designed co-branded customer acquisition journeys and implemented UTM tracking for lead attribution • Conceptualized a new NRI debit card proposition targeting ~10 lakh customers by conducting competitive benchmarking, identifying partnership opportunities, and defining key product features

Delhi Public School - India

Risali Sector, Bhilai

T.A.Pai Management Institute, Manipal

Master of Business Administration - MBA

Bhilai Institute of Technology (BIT), Durg

Bachelor of Engineering - BE