Remy Baum

About Remy Baum

Innovative and results-driven design leader with 15+ years of experience in creative direction, brand strategy, and visual storytelling. Passionate about crafting impactful, customer-centric campaigns across digital, print, and in-store experiences. Skilled at leading teams, managing creative budgets, and driving cross-functional collaboration to elevate brand presence, engagement and fostering creative excellence.

Experience

1. Creative Director - Unsubscribed

   Aerie by AEO, Inc.

   May 2023 — Present · New York, NY, US

   Lead the creative direction of seasonal campaigns, partnering with the SVP of Design, ensuring alignment with brand identity and business goals. Oversee the development of visual and brand storytelling across e-commerce, social, email, print, and in-store experiences- On track to drive 50% sales growth through innovative, multi-channel marketing campaign- Direct editorial and PDP photoshoots, styling, and content creation for cohesive brand messaging- Analyze campaign performance to optimize engagement and conversion- Partner with marketing, design, merchandising, and finance to execute seasonal campaign vision- Align creative strategy with business goals and customer insights- Manage budgets, optimizing resources to support key initiatives- Lead and mentor creative teams, fostering collaboration and high performance.

Education

• University of Wisconsin-Madison

  BA, African-American Studies

  2002 — 2006