Reena Mistry
Global Digital & Ecom Manager - New Categories @BAT
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WORK HISTORY
Global Digital & Ecom Manager - New Categories @BAT
o The Role: Digital strategy development and execution encompassing all New Category brands; vapour, oral, and tobacco heated across multiple markets. Focused on implementing consumer acquisition tactics and revenue generating functionality for online stores to increase consumer retention and growth. o eCommerce & Digital Strategy: Digital lead for the implementation, launch and management of multiple global eCommerce stores across the Vype and Glo brands. Experienced in end-to-end eCommerce site design, UX and build in multi-language/currency with operational fulfilment and content creation. Delivering revenue growth and driving global digital strategy by executing conversion rate optimization (CRO) tactics, SEO and eCRM growth via tactical online promotions, digital activation cycle plans and up-sell / cross sell capabilities and online pricing strategies. o Digital Leadership: Focused on target driven KPI’s for online sales; growing online market share percentage, highest repeat online business, highest ranking search traffic and increased conversion for the product range. Experienced in providing digital leadership in cross functional operations across multiple work streams. A global digital SME for the local digital marketing teams sharing best practises and knowledge on digital execution in end market to achieve / drive global & local KPI’s. Managing digital budgets for across several work streams globally for multiple markets. o Digital Platforms: Experienced in Agile methodology for rapid continual digital online functionality development incorporating new technologies and commerce best practices. Knowledge and executional experience in 2 commerce platforms; Magento 1 and 2 and Hyrbis. Experienced with Dotmailer, Ometria, Google Analytics, Jira & Confluence, Azure Dev Ops and digital business case development.
EDUCATION
Brunel University of London
Information Systems, Business, Marketing, ComputerScience (IT), Accounting
SKILLS
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