Rekha Sidhu P.

About Rekha Sidhu P.

I\'m a values-driven creative communications leader with more than 20 years in brand communications and PR. Working at renowned agencies and in-house brands (including Vibram, Reebok, Adidas, TBWA\\), I have produced multi-faceted events, strategies and content for fashion and lifestyle brands, working closely with high profile partners along the way.I’m a highly creative strategist with an entrepreneurial spirit and I make a point to work with great people, doing amazing work as I go! I care about the teams I work with, the objectives of the brands I represent, and the success of our collective work.

Experience

1. Founder & CEO

   Corner Shop Communications

   Oct 2024 — Present · Boston, MA, US

   SHOP’S OPEN!I’m the founder of Corner Shop Communications — a bold, values-driven agency built to elevate brands, entrepreneurs, and creatives who are shaping culture and doing business with heart.We specialize in PR, brand management, and storytelling that connects. Our work is rooted in trust, creativity, and community — with a team that reflects the world we want to help shape: diverse, female-led, and fiercely collaborative.Before launching Corner Shop, I spent 20+ years working with global brands like Adidas and Reebok — leading PR campaigns, culture partnerships, and product launches alongside creatives like Alicia Keys and Lewis Hamilton. I now bring that same energy to the independent businesses, scientists, and creative entrepreneurs redefining what impact looks like — from biotech pioneers and sustainable fabric innovators to fashion founders and thought leaders. Clients include Dyneema, Dr. Noah Wilson-Rich, Urban Bee Lab, 9Tailors, and Bee Blunt.To us, a corner shop isn’t just a business — it’s the heart of the neighborhood. That’s how we show up for our clients. Whether launching global campaigns, mentoring emerging talent, or speaking on topics like mental health, motherhood, and women in business — my team and I are here to build something real and raise the bar while we’re at it.Join us!

Education

• London College of Fashion, University of the Arts London

  BA Honours Degree, Fashion Promotion

  2000 — 2004

Skills

• Public Relations
• Social Media
• Brand Development
• Global Strategy
• Creative Strategy
• Content Strategy
• Branding & Identity
• Editorial
• Supplier Negotiation
• Integrated Marketing
• Look Books
• Event Planning
• Celebrity Seeding
• Media Relations
• Photo Shoot Production
• Film Production
• Contract Negotiation
• Managing Large Budgets
• Cross-Cultural Communication Skills
• Managing Agency Relationships
• Celebrity Photography
• Celebrity Interviews
• Event Management
• Live Events
• News Writing
• Press Kits
• Press Conferences
• Press Tools
• Cross-Functional Team Leadership
• On-Camera Interviews
• Guerrilla Marketing
• Press Releases
• Corporate Communications
• Brand Management
• Fashion
• Social Media Marketing