Rekha Nair
Manager - Category Management at Atul Ltd | Ex- Nerofix- Nerolac
- Role
- Joint Manager - Category Management at Atul Ltd Ex- Nerofix Private Limited at Atul Ltd
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Rekha Nair
Experienced and self-motivated Category Manager bringing forth valuable industry…
Experience
Joint Manager - Category Management at Atul Ltd Ex- Nerofix Private Limited
Oct 2023 — Present · Mumbai, IN
Administer category for Polymers Retail and Kye account business | Responsible for overseeing strategic planning, development, and execution of the product category to maximise sales and profitability from Retail and Kye accounts or Industrial business. This includes getting market insights, review competition tracking, support in planning of BTL activities, take product initiatives and measure effectiveness of all product initiatives including scheme and BTL activities. Workout product wise key market and applications and share gain plan, identify product gaps, and initiate new product launches, user offers, distributor & retailer schemes, branding, appropriate pricing, and product positioning etc.
Education
University of Calicut
Bachelor of Arts
State Board of Technical Education
Post Graduate Diploma
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