Rekha Jayadev
Campaign Specialist | Bazaarvoice | Oracle | Freelance Artist | MBA graduate - Marketing and Human Resources Management
- Role
- Campaign Specialist at Bazaarvoice
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Rekha Jayadev
I am a results-focused Campaign Specialist with the soul of an artist: I maximize…
Experience
Campaign Specialist
Aug 2024 — Present · Bengaluru, IN
Developed and executed email campaigns on Marketo for Bazaarvoice events, optimizing performance through A/B testing and best practices.2. Designed persona-based nurture flows to enhance lead conversion.3. Managed virtual events on Goldcast, integrating with Marketo & Salesforce, and tracking performance through Google Analytics 4.4. Created funnel-driven content with Pathfactory to support lead nurturing and progression.5. Edited social and sales video content to drive event awareness and optimized performance using data insights.
Education
Mount Carmel College
BCA, Computer Software and Media Applications
2016 — 2019
CMS Business School
Master of Business Administration - MBA, Marketing and Human Resource Management
2020 — 2022
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