Rekha Devendra

WORK HISTORY

EDUCATION

ABOUT REKHA DEVENDRA

I’m a Data Analyst and Salesforce Administrator with over 6.5 years of experience transforming marketing data into strategic insights that drive smarter decisions and stronger growth. I specialize in Google Analytics, Digital Intelligence, CRM Optimization, and Business Intelligence, blending technical expertise with a business-focused mindset. I love simplifying complex data stories to help teams improve campaigns, enhance customer journeys, and achieve measurable results. What I Bring to the Table: Data Visualization & Insights: Build interactive dashboards and reports using Power BI, Looker Studio, Tableau, Salesforce, Excel, and Google Analytics 4 (GA4) to uncover performance drivers and growth opportunities. CRM & Automation: Manage and optimize Salesforce environments — including Data Loader, Import Wizard, workflows, lead scoring, inbound campaigns, and data quality — to improve marketing and sales efficiency. Analytics & Tagging: Implement advanced event tracking using Google Tag Manager (GTM) and Data Layer Push for Google Analytics 4 (GA4). Configure custom events, user properties, and audience segments to ensure accurate tracking and actionable insights. Data Analysis & Modeling: Skilled in SQL, Python, and R for data wrangling, exploratory data analysis, visualization, and predictive analytics. Cross-functional Collaboration: Partner with marketing, product, and leadership teams to translate analytics into clear, actionable business strategies. I’m passionate about using analytics to create clarity — not complexity — and helping organizations connect data, technology, and customer experience into one continuous story. Check out my projects and code: GitHub Profile https://github.com/RekhaDevendra?tab=repositories Always open to connecting with teams and leaders who value data-driven thinking and measurable impact.