Rekha Devendra
Digital Analytics Specialist @Schluter Systems
Signup · Get unlimited contacts
WORK HISTORY
Digital Analytics Specialist @Schluter Systems
Montreal, QC, CA
EDUCATION
Conestoga College
Postgraduate Degree, Business Analytics
NIIT Institute of Technology, Bangalore
Diploma in Java Technologies, Computer Science
Conestoga College
Postgraduate Degree, Predictive Analytics
Visvesvaraya Technological University
Bachelor of Engineering (B.E.), in Electronics and Communication Engineering (ECE)
ABOUT REKHA DEVENDRA
I’m a Data Analyst and Salesforce Administrator with over 6.5 years of experience transforming marketing data into strategic insights that drive smarter decisions and stronger growth. I specialize in Google Analytics, Digital Intelligence, CRM Optimization, and Business Intelligence, blending technical expertise with a business-focused mindset. I love simplifying complex data stories to help teams improve campaigns, enhance customer journeys, and achieve measurable results. What I Bring to the Table: Data Visualization & Insights: Build interactive dashboards and reports using Power BI, Looker Studio, Tableau, Salesforce, Excel, and Google Analytics 4 (GA4) to uncover performance drivers and growth opportunities. CRM & Automation: Manage and optimize Salesforce environments — including Data Loader, Import Wizard, workflows, lead scoring, inbound campaigns, and data quality — to improve marketing and sales efficiency. Analytics & Tagging: Implement advanced event tracking using Google Tag Manager (GTM) and Data Layer Push for Google Analytics 4 (GA4). Configure custom events, user properties, and audience segments to ensure accurate tracking and actionable insights. Data Analysis & Modeling: Skilled in SQL, Python, and R for data wrangling, exploratory data analysis, visualization, and predictive analytics. Cross-functional Collaboration: Partner with marketing, product, and leadership teams to translate analytics into clear, actionable business strategies. I’m passionate about using analytics to create clarity — not complexity — and helping organizations connect data, technology, and customer experience into one continuous story. Check out my projects and code: GitHub Profile https://github.com/RekhaDevendra?tab=repositories Always open to connecting with teams and leaders who value data-driven thinking and measurable impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.