Reji Adithian
Senior Marketing Manager | Product Marketing & GTM | AI & B2B SaaS | Demand Generation
- Role
- Senior Marketing Manager at Mihup.ai
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Reji Adithian
Senior Marketing Manager with 15+ years of experience across B2B SaaS, AI platforms,healthcare, and enterprise marketing.I specialise in product marketing, go-to-market (GTM) strategy, and demand generationfor AI-driven platforms. My work focuses on building scalable funnels, shaping productpositioning, and aligning marketing with sales outcomes.Over the years, I’ve led GTM initiatives, developed sales enablement assets, implementedmarketing automation, and driven measurable pipeline growth using data and analytics.Core areas: Product Marketing | GTM Strategy | AI & SaaS Marketing | Demand Generation |Marketing Automation | HubSpot | SEO | SEM | Analytics
Experience
Senior Marketing Manager
Feb 2023 — Present · Bengaluru, IN
Spearheaded the development and execution of a robust sales funnel and lead generation strategy, amplifying digital marketing impact.• Crafted and deployed comprehensive go-to-market strategies for Mihup\'s AI platform, leveraging market insights, strategic positioning, and compelling messaging.• Led a team in producing pivotal marketing content, including newsletters, case studies, white papers, and corporate presentations to support sales efforts.• Optimized lead nurturing processes through the implementation of automated workflows using tools like HubSpot, LeadSquared, Mailmodo, Freshmarketer, and Meet Alfred• Employed analytics to inform strategic marketing decisions, focusing on KPI enhancement and maximizing ROI.• Managed Google Ads and LinkedIn Ads campaigns, demonstrating expertise in SEM and social media advertising.• Developed and implemented a targeted social media strategy, significantly boosting brand visibility and audience engagement.• Directed public relations efforts to strengthen brand reputation and secure a dominant market position.• Integrated marketing technology automation tools to streamline marketing operations and campaign execution.• Achieved a 43% increase in Marketing Qualified Leads (MQL) via targeted email campaigns and effective SEO tactics, exemplifying proficiency in inbound marketing and content strategy.
Education
Eastern Institute Of Management
Master of Business Administration - MBA, Marketing
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