Melanie Reiter

About Melanie Reiter

Dynamic communications strategist with a proven track record in developing and executing strategic campaigns that elevate brand visibility, support product launches, and establish thought leadership. Experienced in building strong media relationships and blending industry insights with creative storytelling to secure impactful media coverage for top brands across tech, finance, beauty, and lifestyle. Known for a results-driven approach, collaborative mindset, and a proactive, can-do attitude, I consistently deliver measurable outcomes that create lasting impact.

Experience

1. Media Relations Manager

   Bridgenext

   Feb 2024 — Present · New York, NY, US

   formerly DEFINITION 6)- Develop and execute media campaigns for beauty, wellness, tech, and financial clients- Secure an average of 20 broadcast interviews and 30M media impressions per campaign - Develop press releases, thought leadership content, talking points and key messaging - Support internal communications by creating content for intranet, newsletters, social channels, and blog platforms - Build and nurture relationships with local, regional, and national media- Media train executives, influencers, and subject matter experts- Provide counsel on influencer partnerships, brand storytelling opportunities, and strategic media outreach - Drive project execution by creating timelines, delegating tasks, and tracking deliverables - Monitor media coverage and generate performance reports to highlight campaign metrics

Education

• San Diego State University

  Bachelor of Fine Arts - BFA, Journalism with emphasis in Public Relations

Skills

• Customer Service
• Social Media
• Teamwork
• Time Management
• Microsoft Powerpoint
• Social Networking
• Styling
• Sales
• Fashion
• Writing