Reisa Feigenbaum Cohen

About Reisa Feigenbaum Cohen

Senior Program Manager with over 12 years of extensive expertise in demand generation and integrated campaigns, adept at leveraging editorial and content creation skills to drive client satisfaction and loyalty. Demonstrates a visionary approach in managing end-to-end marketing projects, optimizing campaigns through KPI analysis, and fostering collaboration across diverse teams. Passionate about innovating marketing strategies and enhancing client relationships to achieve measurable success.

Experience

1. Senior Program Manager, Demand Generation, Integrated Campaigns

   Arizent

   Apr 2021 — Present · New York, NY, US

   Client Leadership: The senior point of contact for key clients, developing and maintaining strategic client relationships among multiple lines of business, and ensuring high levels of client satisfaction and loyalty for top accounts.• End-to-End Marketing Project Management: Manage and execute campaigns from beginning to end.• KPI Review: Optimize campaigns based on client and industry KPI\'s.• Client Relationship Management: Manage client relationships and communications.• Collaboration: Manage internal relationships with Ops, Brand Studio, Research Custom, and Technical Producers.• Reporting and Analysis: Prepared regular summary reports on project status and ROI. Analyzed campaign performance, recommended optimization improvements, and kept clients informed of company capabilities to better support their KPIs.

Education

• Fashion Institute of Technology

  Bachelor's degree

  2009 — 2013