Reina Sultan
Editorial and Social Expert
- Role
- Director of Content at The Newsette
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Director of Content
Jan 2024 — Present · Brooklyn, NY, US
Oversee all editorial, social, and affiliate commerce strategy and content for The Newsette.• Lead marketing and branded content execution for all newsletters and across all social channels, in collaboration with the Art Director.• Own the editorial, branded content, and social calendars, ideating on and executing special franchises, campaigns, and tentpoles.• Manage the editorial and social teams’ deliverables and schedules, fostering opportunities for mentorship and growth. • Collaborate across teams to create design assets, brainstorm client pitches, and write/edit branded content. • Work alongside growth team to gather engagement data, run A/B tests, and optimize email deliverability, growing the newsletter audience +27% and increasing total opens +29%.• Introduced affiliate commerce in November 2022, driving more than $1M in annual gross revenue. • Grew social channel audiences +15%; increased accounts reached +167%; increased profile views +155%.• Spearheaded the company’s first design and content rebrand while expanding coverage from Monday-Friday to include new weekend sends.
Education
UC Santa Barbara
Bachelor’s Degree, Political Science and French minor
2012 — 2016
Skills
- Writing
- Editing
- Microsoft Word
- Event Planning
- Research
- Public Speaking
- Microsoft Excel
- Powerpoint
- M&E
- Microsoft Powerpoint
- Website Building
- Customer Service
- Microsoft Office
- Management
- Political Science
- Fundraising
- Adobe Premiere Pro
- Wordpress
- Mailchimp
- Communication
- Community Outreach
- Teamwork
- Leadership
- Advocacy
- Nonprofits
- Social Media
- Social Networking
- Video Editing
- Donor Solicitation
- Telephone Skills
- Teaching
- Time Management
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