Reinaldo Uribe

Distribution - Account Manager Executive @Apple

Coral Gables, FL, US

Managed a $1.2 Billion business across all Apple line of business (LOBs). Key player to drive, execute and deliver consistent double-digit growth in Unit ST and Revenue- Negotiated new product introductions and limited availability of supply to maximize Unit ST with other LOBs. Demonstrated experience driving channel growth across all routes to market- Exceptional channel management. Managed a 100+ Resellers in the US and Latin America to fulfill business via Distribution partners. Leveraged financial incentives and demand generation activities to influence strategy and impact Reseller behavior to unlock demand- Managed Distribution partners weekly cadence (CPFR, Credit availability, strategy and execution) to maintain target weeks of supply (TWOS) in the channel and maximize Unit ST and Revenue. Managed sales forecasts, backlog, product activations, and on hand inventory- Developed and executed strategic account plans by ensuring Apple strategy is implemented at the channel and account level. Provided support to Resellers such as training tools, digital assets, seller and product incentives, and field marketing campaigns to drive Apple business- Developed and executed online Bank as a Channel initiative across Central America to drive product affordability- Worked cross functionally with internal teams to drive key initiatives - Finance, Reseller Operations, Supply and Demand Management, Product Marketing and Training- Developed and maintained strategic C-Level relationships with Resellers and Distribution partners.

Universidad Metropolitana (VE)

BS, Business Administration

Purdue University

MBA, Finance