Reina Circhirillo

About Reina Circhirillo

As a Sales and Marketing Manager at Brookdale, I lead census-driven growth for an assisted living and memory care community by building trusted relationships with families, referral partners, and healthcare professionals. I guide prospective residents and their loved ones through one of life’s most emotional decisions with empathy, transparency, and a consultative approach.In this role, I develop and execute strategic marketing and outreach initiatives, manage the full sales cycle from initial inquiry through move-in, and collaborate cross-functionally with clinical, operations, and executive leadership to ensure a seamless transition and exceptional resident experience. I am deeply committed to aligning community offerings with the unique needs of each resident while driving occupancy, brand awareness, and long-term community success.

Experience

1. Sales Marketing Manager

   Brookdale

   Dec 2025 — Present · US

   Drive occupancy and revenue growth for an assisted living and memory care community through strategic sales and marketing initiatives• Manage the full sales cycle from initial inquiry to move-in using a consultative, needs-based approach• Guide residents and families through complex, emotional decisions with empathy, trust, and transparency• Conduct personalized community tours and coordinate seamless move-ins• Build and maintain strong referral relationships with healthcare professionals, hospitals, case managers, and community partners• Plan and execute marketing events, outreach campaigns, and local brand-building initiatives• Collaborate closely with executive, clinical, and operations teams to ensure exceptional resident experiences• Maintain accurate CRM records, manage pipeline forecasting, and track performance metrics to meet census goals

Education

• Stony Brook University

  Bachelor of Arts - BA, Economics