Reina Dufore
Associate Director of Research and Insights Brand Culture @Planned Parenthood Federation of America
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WORK HISTORY
Associate Director of Research and Insights Brand Culture @Planned Parenthood Federation of America
Washington, DC, US
EDUCATION
American University
Bachelor of Arts
SKILLS
ABOUT REINA DUFORE
I’m a people nerd curious about consumers and culture, and how brands can create change by better understanding the two. Drawing on my background in storytelling and transcultural studies, I’m skilled at connecting the dots across what’s happening in culture, what people think, believe, and feel, and what I see in my day-to-day life.While it’s embarrassingly true that I love combing through research, you’ll see my real spark when I know that I\'ve arrived at a killer insight by making sense of what feels like disparate pieces of data. Although there are a lot of good questions in the world, my favorite ones are “Ok. So what does this all mean?” and “Ok. So what should we do next?” Skilled in qualitative and quantitative market research, insight generation, message development, client engagement, creative ideation, business development, and project management.Currently reading: For the Culture by Marcus Collins
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