Gavin Reim

About Gavin Reim

Summary:Organized and detail-oriented marketing professional with experience driving business growth working cross-functionally with multiple departments to launch, optimize, and evaluate various projects and campaigns. In doing so, data is consistently utilized to make informed decisions to troubleshoot issues, optimize performance, and communicate results. Have recently worked with multiple groups of engineers to develop a new creative development platform for digital media, resulting in an increase of 400% in operational efficiency.Core Competencies:Marketing analytics, Paid media, Problem-solving, Integrated Marketing, Copy writing, Project Management, Event Marketing, Campaign Management, Reporting & Analysis, GTM Strategy, Creativity, B2B Marketing, B2C Marketing Technology Proficiencies:Tableau, Excel, PowerBI, Storytelling, Photoshop, Adobe Analytics, Writing, Budgeting, Reporting & Analysis, GTM Strategy, Creativity, PowerPoint, Microsoft Word, OutlookCertifications in fundamental Google AdWords, digital sales and Google Ad display.

Experience

1. Digital Marketplace Lead

   Microsoft

   Dec 2024 — Present · Redmond, WA, US

   Media Strategy and Execution: o Lead strategic local US media plans and integrate them with global media strategies. o Serve as a consultant and partner to Partner Marketing Managers (PMMs) to ensure successful campaign implementation with retail media networks. o Act as the budget owner for media-related expenditures. o Manage external agency and publisher relationships to progress overall search capabilities and drive thought leadership across the organization.o Provide strategic counsel and digital guidance to those across the team investing in media plans. o Build digital acumen for the consumer organization– training/consulting including staying up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution and programmatic media buying o Drive key connections on worldwide programs (e.g, Help me Choose) to enhance digital capabilities across the team and support growth plans to address opportunitieso Analyze media performance data, guidance on risks to plans and deliver actionable campaign insights. o Utilize reporting tools to measure and optimize campaign effectiveness o Build clear test & learn plans. o Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition; includes building business plans for new ideas. o Clearly and concisely communicate program performance and progress against goals in a cross-functional setting

Education

• Seattle Pacific University

  Bachelor of Business Administration (B.B.A.), Double emphasis in Marketing and International Business

  2013 — 2016

• University of Kent

  Bachelor's degree, International Business

  2014 — 2014

• University of Montana

  Business, Marketing

  2012 — 2013

• University of Washington

  Master's Degree, Master of Science in Business Analytics

  2020 — 2021

Skills

• Microsoft Office
• Social Media
• Sports Marketing
• Team Leadership
• Marketing Communications
• Facebook
• Teaching
• Social Media Marketing
• Sports
• Public Speaking
• Marketing