Akosua Mireku

About Akosua Mireku

Award winning executive sales professional with extensive experience in customer focused…

Experience

1. Territory Business Manager

   Astellas Pharma

   Mar 2023 — Present · Los Angeles County, CA, US

   I was recruited to launch Izervay in LA East by developing the market in partnership with private, academic and Kaiser Retinal Specialists and the greater eye care community. • Developed a deep understanding of my territory fast and early by consistently conducting the highest number of lunch and learns to educate the market while collecting and analyzing intel to develop a strategic business plan for the launch of our new treatment.o Drove adoption in a high capitation, high Medicaid and high HMO territory with persistence, grace and grit.o Strategically leveraged customer referral and relationship networks to drive identification of new patients.o Navigated a highly sensitive market with tact and empathy while advocating for patients, differentiating our treatment and moving the business forward.o Partnered with Access and Reimbursement Manager fast and early to ensure customer confidence in billing, coding, reimbursement and patient services for our buy and bill treatment.• Networked to develop a physician champion in the notoriously difficult to access Kaiser, which led to an invite for Iveric to present at the national Kaiser Quarterly Retina Meeting, shortly after FDA approval, laying the groundwork for adoption of our treatment at Kaiser.• Developed and leveraged relationships in 3 academic institutions by compliantly networking, coordinating educational programs, addressing objections and collaborating with cross functional partners, leading to the usage of our product in 2 out of 3, with the third soon to follow.o Engaged in clinical discussions as a trusted consultant to cultivate champions.o Facilitated formulary process and non-formulary acquisition and usage.• Consistently shared best practices and challenges to participate in and enhance a growth mindset on our team.• Consistently recognized for highly effective, persuasive and patient centered clinical storytelling.

Education

• Mills College

  BA

  2005 — 2007

• University of Michigan

  BA

  1998 — 2002