Reid Massie Hafer
Marketing Leadership | Operations Leadership | Talent Growth | Differential Value Creation |
- Role
- Director of Product Marketing at Redeapp
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Reid Massie Hafer
Proactive and energetic marketing and brand leader with extensive experience driving enterprise growth as a Brand Marketing Director. Proven success in fast-paced environments across both consumer goods and SaaS, skilled in managing products from market fit through maturity. Expertise in scaling high-growth products, increasing market share, and boosting brand profitability. Adept at leveraging data insights to inform strategic decisions, optimize performance, and identify emerging challenges. Recognized for successfully building high-performing teams and fostering strong cross-functional partnerships to accelerate growth and innovation.
Experience
Director of Product Marketing
Oct 2023 — Present · Louisville, KY, US
Education
Bellarmine University
Bachelor of Arts (BA), Psychology and Business Administration
1996 — 2000
Skills
- Social Media Marketing
- Marketing
- Fmcg
- Public Relations
- Wine
- Brand Management
- Marketing Strategy
- Trade Marketing
- Event Planning
- Public Speaking
- Alcoholic Beverages
- Brand Development
- Wine Tasting
- Beverage Industry
- Marketing Communications
- Market Planning
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