Reid Butler

About Reid Butler

Senior product manager and Agile development expert, Reid Butler, brings more than twenty years of tech industry experience to his work helping start-up to enterprise businesses grow—building hardware- and software-based products that have created new market segments and collectively driven well over $100M in total revenue.As a product manager at Cisco, Reid has run product management and UX design teams in developing new products and solutions that allow some of the world’s largest service providers (e.g, Vodafone, Sky) to offer their content, apps, and services on nearly every personal device —from mobile phones (e.g, iOS, Android) to streaming media players (e.g, Apple TV, Roku). From there, Reid joined the service provider networking division to help run product management for a networking-centric, SD-WAN-driven service creation platform for Cisco’s biggest SP customers. Currently, Reid is leading a team of product managers responsible for defining, building and launching Cisco\'s new automation platform in alignment with the company\'s overall cloud strategy. Prior to Cisco, Reid held lead product management and development roles at digital media start-up, PRN, where he helped innovate and launch an entirely new place-based consumer marketing vertical serving QSR or Tier-1 retailers like Best Buy, Costco, Sam’s Club, and Walmart.With more than a decade of Agile software development leadership, Reid has regularly transformed the development processes of both large and small distributed global development organizations.In 2011, Reid co-created a viral hit called “Callin’ Oates,” a phone service that got global attention from CNN Primetime, NPR, Yahoo, Time Magazine, The Washington Post, and beyond.SELECTED SPEAKING ENGAGEMENTS:Speaker, “Defining and Executing an Agile Process,” Cisco’s Agile Transformation Conference, CiscoFeatured Guest, “Product Manager vs. Product Owner,” Cisco’s Agile Transformation Conference, CiscoPanelist, “Ad Sales Operations and Management for the Modern Era,” Dreamforce Conference, Salesforce.comSpeaker, “Digital Signage Content Management,” Customer Engagement Technology World

Experience

1. Director of Product Management

   Cisco

   Jun 2015 — Present · San Francisco, CA, US

   Currently leading a team focused on building an AI based innovative customer-facing automation platform as part of Cisco\'s core networking strategy. Platform helps customers optimize their operational processes and use AI to build resiliency into their infrastructure with the appropriate balance of control and autonomy.Responsible for product definition, strategy, execution, adoption, growth and all GTM activities. Previously - Tenure management of two multimillion-dollar, cloud-based product lines including a video-based streaming media platform for OOT devices (e.g, iOS, Android, Roku, Apple TV) serving tens-of-millions in active users, as well as a SD-WAN-based service creation platform targeting the global SP market. Leadership includes managing a team of product managers and visual designers; defining and overseeing product strategy and roadmaps, prioritization, and market strategy; managing relationships with global engineering teams on Lean-based, experiment-driven feature definitions and user stories / experiences; and building and maintaining strategic relationships with strategic partners, Fortune 500 customers, Tier 1 cable, broadcast, telco, and direct-to-consumer service-provider customers (e.g, CBS, Comcast, Verizon).ALL ROLES at CISCO:Director of Product Management (9/22 - Present)Sr. Product Manager (1/18–9/22)Sr. Technical Product Owner (5/15–1/18)

Education

• Axia College

  AAIT, Information System

  2006 — 2008

• University of Phoenix

  Bachelor Degree, Business

  2010

Skills

• Integration
• Product Planning
• Mobile Devices
• Computer Network Operations
• Field Operations
• Account Management
• Change Management
• Agile Methodologies
• Product Development
• Management
• Social Media
• Lean Startup
• User-Centered Design
• Crm
• Software Development
• Salesforce.com
• Sales
• Saas
• Product Management
• Advertising
• Digital Media
• Business Development
• Team Leadership
• Cross-Functional Team Leadership
• Strategy
• E-Commerce
• Cloud Computing