Reid Friedenberg
Junior Art Director | Concept Development & Brand Strategy
- Role
- Managing Editor at Aboutboulder
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Reid Friedenberg
In 3rd grade, my backpack\'s front pocket was a treasure trove: slinkies from arcades, widely coveted silly bands, slap wristbands, and colored glass from the school track that I grandly deemed \"sea glass.\" Inspired by Nickelodeon\'s greatest kid entrepreneurs, I set up shop on the bus ride home.Kids didn\'t just buy trinkets from me. They bought into the stories I told about each piece. That \"sea glass\"? Washed up from ancient shipwrecks. The slinky? A rare metallic edition. A glow in the dark giraffe silly band? Imbued with the dust of a fallen star.What stuck with me wasn\'t the hustle. It was realizing that how you frame something changes how people see it entirely. That\'s the idea I keep coming back to in my work as a Junior Art Director. The concept behind the creative matters as much as the execution.I come from a business and marketing background, which means I think about ideas in terms of what they need to do, not just how they look. I\'m drawn to work that\'s visually sharp and conceptually grounded. Campaigns, brand systems, and experiences that actually make people feel something.Currently open to full-time and freelance Junior Art Director opportunities at agencies and brands in NYC.Expertise: Art direction, concept development, brand identity, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat), Figma, Canva, Framer, WordPress, digital marketing, content strategyLet\'s connect: r••••••••@gmail.comSee my work: reid-friedenberg.com
Experience
Managing Editor
Dec 2025 — Present · Boulder, CO, US
Recruited to the team after an original feature placed on OnDenver reached #1 on NewsBreak and received national syndication.• Write and publish original content for AboutBoulder.com and OnDenver.com.• Secured multiple #1 rankings on NewsBreak through original features published across the OnMetro network.• Edit contributor posts and manage new columnists.• Contributing to business development and platform expansion for East Coast coverage.
Education
The Audacious School of Astonishing Pursuits
Creative Megamachine, Advertising and Creative Strategy
Adhouse Advertising School
Certificate in Creative Advertising, Advertising and Creative Strategy
University of Colorado Boulder - Leeds School of Business
Bachelor of Science in Business Administration - BSBA, Major: Entrepreneurship Management & Marketing | Minor: Creative Technology & Design
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