Reid Douglas

About Reid Douglas

Proven self-reliant and results-driven sales professional with a solid approach to…

Experience

1. Senior Sales Executive

   Verticalscope Inc

   Nov 2013 — Present · Los Angeles, CA, US

   As a Senior Sales Executive for VerticalScope, I consistently meet with both potential and current clients (and their agencies) to discuss clients’ marketing goals, objectives, and targets. Educate clients on VerticalScope opportunities and how they align with their objectives to increase business and help them meet and exceed their goals.Actively engage with clients, agencies, and internal co-workers to build custom advertising campaigns (media and creative elements) that creatively and effectively meet their objectives, targeting, and budgets.Build creative custom editorial elements to increase interest (and possible investments) from clients. Work with internal Creative Development Team to produce effective media solutions as well as post-contract creative asset development if needed.Keep in regular contact with clients and agencies on campaign delivery and continue to present new and creative ideas to increase client business and overall growth year over year.Work with and manage internal Campaign Manager to monitor overall effectiveness of campaigns based on client KPIs and optimize on weekly to monthly basis to ensure campaign goals are met and/or exceeded. Produce effective post-campaign reports that detail delivery to goal analysis and invoke increased interest in campaign renewal.Arrange and attend client and agency meetings as necessary to ensure proper flow of communication and team-building efforts.Continue to reach out for new business on a daily basis either through industry events, face-to-face, or simply by phone/email. Build relationships within the industry to ensure future (and/or immediate) business opportunities to exceed sales goals and objectives.

Education

• Don Antonio Lugo High School

  High School Diploma

  1984 — 1988

• The University of Alabama

  Bachelor of Arts, Communication

  1988 — 1992

Skills

• Event Planning
• Radio
• Outdoor Advertising
• Crm
• Salesforce.com
• Online Marketing
• Digital Media
• Print
• Marketing Communications
• Advertising Sales
• Cable
• Brand Development
• Integrated Marketing
• Social Media
• Account Management
• Marketing Strategy
• Digital Marketing
• Television
• Public Relations
• Advertising
• New Business Development
• Social Media Marketing
• Online Advertising
• Ad Sales
• Marketing
• Media Planning