Rei Adriano
Global + NA Client Activation Lead at WPP Media
- Role
- Global Na Client Activation Lead (Media Management & Delivery) at WPP Media
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rei Adriano
As Group Director at WPP Media, over the past 3+ years, the focus has been on leading performance media marketing initiatives for luxury retail brands, particularly Tiffany & Co, to deliver measurable business outcomes. The role emphasizes cross-channel oversight across strategic planning, digital investment, marketing intelligence, and biddable media activations to ensure fully integrated strategies. Collaboration with practitioners and leadership teams has enabled the refinement of acquisition strategies and the elevation of brand-building efforts, ensuring a seamless alignment between digital activation and broader marketing objectives. This position has also involved spearheading innovation in media solutions, optimizing partnerships, and identifying cutting-edge opportunities like first-look media initiatives. By fostering a culture of mentorship and collaboration, the team has been empowered to enhance service delivery and operational effectiveness. With expertise in cross-functional coordination, the mission remains to amplify the impact of digital media investments and drive growth for clients in the luxury sector.
Experience
Global Na Client Activation Lead (Media Management & Delivery)
Oct 2025 — Present · Charlotte, NC, US
Education
University of Illinois Chicago
Bachelor's, Marketing/Finance
Waubonsee Community College
Associate's, Business
Skills
- Project Management
- Managerial Finance
- Digital Media
- Microsoft Office
- Email Marketing
- Business Strategy
- Developmental Education
- Medical Terminology
- Events Coordination
- Data Analysis
- Community Outreach
- Team Building
- Management
- Photography
- Teamwork
- Communication
- Time Management
- Programmatic Media Buying
- Programmatic
- Critical Thinking
- Portrait Photography
- Public Speaking
- Leadership
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Digital Photography
- Research
- Brand Management
- Marketing Strategy
- Microsoft Word
- Business Ethics
- Data Entry
- Healthcare
- Customer Service
- Financial Forecasting
- Non-Profit Volunteering
- Social Media
- Event Photography
- Training
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