Rehman Sk

Senior Associate - Digital Marketing @Zeta

Bengaluru, IN

Ad Ops1. Leading full-funnel ad operations across US and India—owning GMP stack execution and partnering with cross-functional teams to launch successful GTM campaigns.2. Engineered high-intent retargeting segments via event-driven signals, IP enrichment, and ABM tactics—solving complexities like inconsistent data signals, audience overlap, and frequency fatigue, significantly improving lead quality and conversion rates.3. Integrated BigQuery-powered funnel attribution dashboards to connect ad performance with pipeline contribution, enabling better decision-making across marketing and sales.Key Achievements:1. Reduced branded campaign CPC by 60%, improved Quality Score >7, and grew Search Impression Share significantly.SEO:1. Own and driving end-to-end B2B SaaS SEO strategy across GTM launches—solving complex technical, content, and structural challenges. Collaborate with product, engineering, content, and design teams to deliver high-performing, conversion-optimized pages.2. Launched Zeta’s AEO (Answer engine Overview) & GEO (Generative Engine) strategy, optimizing site content for discovery on GenAI tools like ChatGPT, Perplexity, and Gemini—future-proofing organic visibility.3. Automated SEO QA using a modular scoring system, reducing manual audits by 80%, and accelerating go-live for new landing pages and blogs.4. Built self-serve SEO dashboards by integrating GA4, GSC, SEMrush, and BigQuery—empowering leadership with real-time performance and opportunity insights.Key Achievements:1. Improved avg.position of buyer intent KWs in SERP contributing to 3x increase in website organic search traffic.AI Product Application:1. Designed and deployed a plug-and-play Schema API to auto-tag site content using intelligent metadata extraction, enabling content teams to scale structured data markup without engineering dependencies.

Karthigeyan.Mat.Hr.Sec.School

Computer Science

Visvesvaraya Technological University

Bachelor of Engineering - BE