Rehan Oonwalla
Talent Buyer
- Role
- Talent Buyer at BookMyShow
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rehan Oonwalla
I work in Programming & Artist Relations at BookMyShow Live, where I lead international talent buying, music programming, and artist relations across tours, festivals, and branded entertainment IPs. My role sits at the intersection of artists, agents, promoters, brands, and audiences - translating global creative ambition into live experiences that work in the Indian market.Over the last decade, I’ve been fortunate to work on projects ranging from intimate club shows to some of the largest international tours and festivals in the country, including Coldplay, Ed Sheeran, Travis Scott, Post Malone, Guns N’ Roses, John Mayer, Tom Morello, Lollapalooza India, and Bandland.I’m deeply involved in the full lifecycle of a show - from early demand assessment and offer strategy to negotiations, routing, advancing, and on-ground delivery. A big part of my work is helping international artists navigate India thoughtfully: choosing the right cities, pricing it right, and building something sustainable rather than just loud.I started out in artist management and independent venues, and that perspective still shapes how I work today - artist-first, detail-driven, and long-term focused.Always happy to connect with people building tours, festivals, and cultural IPs across music and live entertainment.
Experience
Talent Buyer
Jun 2022 — Present · Mumbai, IN
Lead international talent buying and offer strategy for tours, festivals, and large-format live music properties. Responsible for demand assessment, market feasibility, city selection, pricing strategy, and commercial structuring for global artists entering or expanding in India. Work closely with agents, managers, promoters, and internal teams to negotiate deals, build long-term artist relationships, and deliver sustainable, scalable touring outcomes.Projects include festivals like Lollapalooza India, Bandland, and Indian Sneaker Festival, and headline shows/tours with artists like John Mayer, Guns N\' Roses, Tom Morello, Def Leppard, Post Malone, and many more.
Education
University of Mumbai
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
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