Regina Story
Fractional VP of Sales @Ailm
Signup · Get unlimited contacts
WORK HISTORY
Fractional VP of Sales @Ailm
Built and led integrated growth engines for fractional clients, scaling Ailm from launch to $2M in revenue within two years through repeatable go to market and delivery systems.• Directed go to market strategy across healthcare diagnostics & devices, events, and professional services, contributing to $10M plus in cumulative client revenue through enterprise partnerships and account based selling.• Designed and implemented marketing and sales infrastructure for a national coaching institute, including SOPs, CRM architecture, and messaging frameworks, generating 200 plus qualified B2B leads in six months through email, social, partner, and webinar campaigns.• Built and scaled revenue channels and national field teams of up to 100, producing $8M plus in new revenue within three years for a laboratory partner.• Architected and commercialized a custom SaaS LIMS and EMR platform, improving reimbursement accuracy and delivering a secure mobile customer experience.• Negotiated enterprise partnerships with physician consultants and global manufacturers including Pfizer, Moderna, Thermo Fisher, and RegenLab, expanding distribution and accelerating time to market.• Served as strategic healthcare partner to the nation’s largest limb loss and amputee coalition, increasing annual return attendance by 50 percent and improving member retention by 20 percent.• Selected as healthcare partner for the largest Hispanic real estate association in the United States, supporting more than attendees across three national events and driving 100 percent year over year attendance growth.Projects:Positive Psychology Coaching & Diversity Institute, Chief Growth Officer, 2025Inspire Diagnostics, Director of Business Development & Channel Sales Partner, 2021 to 2022Regen Lab, Channel Sales Partner, 2020 to 2023Immunostics, Channel Sales Partner, 2020Biogennix, Regional Vice President and Strategic Partnerships, 2019 to 2020
EDUCATION
Virginia Commonwealth University
Bachelor's degree, Marketing
SKILLS
ABOUT REGINA STORY
Fractional Sales Executive and GTM leader with a record of building repeatable revenue engines that generated $10M+ in client revenue,$30M+ in regional revenue, and scaled a startup from zero to $2M within 24 months. Deep expertise in enterprise sales, IDN/GPO and partnership contracting, and revenue operations across healthcare diagnostics, medical devices, technology, events, and professional services. Hands-on executive who combines GTM strategy with CRM, automation, and systems execution to accelerate time-to-revenue, improve retention, and scale predictable growth.GTM & Revenue Leadership: GTM Strategy | Enterprise & Event Sales | Revenue Operations | ARR & Book of Business Ownership | P&L OversightSales, Partnerships & Contracting: IDN/GPO Contracting | Strategic Partnerships | Account-Based Selling | Field Sales | NegotiationSystems & Operations: CRM Implementation | Marketing & Sales SOPs | Automation & AI Enablement | LIMS & EMR Platforms | Process DesignLeadership & Enablement: Executive Coaching | Team Development | Change Management | Cross-Functional Leadership
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.