Regina Sologub
Digital Web Producer Ii @Fred Hutch
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WORK HISTORY
Digital Web Producer Ii @Fred Hutch
Responsible for managing, optimizing, and growing over 125 owned digital platforms utilizing Adobe Experience Manager, defining project roadmaps, standardizing UX best practices alongside product owners to strengthen engagement with key user segments-Led a 10-person multidisciplinary UX team to design, develop, test, review and launch the HIV/AIDS Network Coordination (HANC) responsive website, improving user experience and accessibility, and increasing mobile use by 58% and site traffic by 19% in the first six months of launch-Developed strategy for targeted monthly e-newsletter program (Hutch News); redesigned, built, and deployed e-newsletter leading to a 50% increase in open rates and reaching approx. subscribers per issue-Partnered cross-functionally to lead the planning, design, development, testing, and execution of the first interactive campus map in collaboration with UX designers, engineers and external vendors-Activated key digital fundraising programs including peer-to-peer fundraising in partnership with cross-organizational teams, increasing total number of donors by 33% and revenue by 105% YoY. Wrote technical user stories in JIRA to prioritize UX requests to the engineering team such as component enhancements, bug fixes, and project planning using Agile methodology-Developed thorough site build and asset management documentation for owned digital properties; led training classes for over 200 CMS site authors to boost organizational knowledge base-Fostered strong and trusting relationships with stakeholders and leadership to accomplish business goals.
EDUCATION
Washington State University
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT REGINA SOLOGUB
I am passionate about creating meaningful digital experiences that are engaging and…
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