Regina M.
Experienced marketer moving in the right direction | MBA, Marketing Communications
- Role
- Senior Manager Marketing Operations at BASTA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Regina M.
I’m a marketing operations and engagement strategist who believes that great systems and…
Experience
Senior Manager Marketing Operations
Nov 2024 — Present · New York, NY, US
I design and optimize the systems, workflows, and analytics that power our marketing and communications strategy nationwide. I manage our full MarComms tech stack, streamline processes, and translate complex data into actionable insights that drive campaigns, events, and partner initiatives. Highlights include leading marketing for a high-profile innovation sprint with a global media company, a sports management firm, and the world’s largest alternative asset manager; codifying five years of content assets into a unified, organized library; building performance dashboards to track engagement and conversion; and leading the rollout of Basta’s voice and visual identity. My work ensures our team executes with clarity and efficiency while amplifying Basta’s mission to close the employment gap for first-generation college students.
Education
Tecnológico de Monterrey
Bachelor of Business Administration (BBA)
American Association Advertising Agencies
Advanced Advertising Studies
IE Business School
Master of Business Administration (MBA)
HEC Montréal
Bachelor of Business Administration (B.B.A.)
Skills
- Integrated Marketing
- Creative Strategy
- Advertising
- Interactive Marketing
- Social Media Marketing
- Marketing Strategy
- Digital Media
- Customer Insight
- Brand Management
- Marketing Communications
- Direct Marketing
- Online Advertising
- Relationship Marketing
- Brand Development
- Mobile Marketing
- Interactive Advertising
- Digital Marketing
- Television
- Outdoor Advertising
- Crm
- Marketing Research
- Media Buying
- Competitive Analysis
- Marketing
- Online Marketing
- Product Development
- Market Research
- Brand Awareness
- Market Planning
- Strategy
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