Regina McWhorter

Data-loving, story-telling marketer. Certified Digital Marketer. And in my spare time, Director of Marketing Operations.

Role
Portfolio Planning Manager (Sr) at Elevance Health
Location
Cincinnati, OH, US
LinkedIn followers
500 followers

About Regina McWhorter

When I started college, I thought I wanted to be in operations management, but found marketing calling out to me after that first year. Studying both, I learned that I actually enjoyed the intersection of the two: delivering operational efficiencies that empower marketing teams. I do this through understanding how data drives decision making, possessing deep knowledge of project and program management, focusing on iterative processes that increase speed to market, and investing time to understand how AI underscores all of it. Certified in digital marketing as well as Agile methodologies, I strive to keep businesses in the most relevant spaces, while streamlining processes for effective and efficient operations.

Experience

  1. Portfolio Planning Manager (Sr)

    Elevance Health

    Jul 2024 — Present

Education

  • University of Cincinnati Carl H. Lindner College of Business

    MS, Marketing

  • University of South Florida

    Digital Marketing Certificate, Digital Marketing

  • University of Cincinnati Carl H. Lindner College of Business

    BBA, Marketing

Skills

  • Press Releases
  • Public Relations
  • Website Updating
  • B2b Marketing
  • Customer Service
  • B2b
  • Facebook Marketing
  • Program Management
  • Newsletters
  • Integrated Marketing
  • Healthcare Marketing
  • Marketing Strategy
  • Strategy
  • Crm
  • Advertising
  • Salesforce.com
  • Copywriting
  • Social Media
  • Microsoft Word
  • Vendor Management
  • Direct Mail
  • Email Marketing
  • Marketing Operations
  • Project Management
  • Management
  • Wordpress
  • Leadership
  • Inbound Marketing
  • Marketing Communications
  • Social Media Marketing
  • Salesforce
  • Event Marketing Strategy
  • Powerpoint
  • Microsoft Excel
  • Digital Marketing
  • Marketing
  • Customer Relationship Management (Crm)
  • Public Speaking

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Regina McWhorter — Portfolio Planning Manager (Sr) at Elevance Health in Cincinnati, OH, US | Unifers